It’s time for you to take your marketing to the next level. It’s time to stop doing “ad hoc” marketing activities that miss more than hit. If you’re like most business people who struggle to get effective marketing in place and working consistently month after month, then this article is for you.
Just recently we have put a system outline in place that can help you visualize what your marketing needs to include in order to be successful. I’m going to go through a bunch of them here. If you want the rest, just send me an email to lynndell@mailmasters.net and I’ll send the entire packet out to you.
The 20-Step Sales Funnel
Step 1: Create a powerful, unique marketing message (a compelling story) that separates you from your competition. This statement/offer needs to be a clear and concise reason to call you versus anyone else.
Step 2: Create your list of prospects. Starting with your existing database of past/current clients & S.O.I. – then branching out to three target audiences. We want to hit a total of 4 different sources with your offer/message/story.
Step 3: Create a 6-part video series that explains your story, marketing message, system, approach, methodology to solving the prospects main problems / challenges / misconceptions / mistakes when purchasing your product/service. Each video should be outlined/scripted, 1-2 minutes in length and cover 1 topic.
Step 4: Create a Recorded Interview CD with the same content as the 6-part video series. This audio should be 20-30 minutes in length.
Step 5: Create a “Free Report” by getting the CD transcribed. The length of this document should be 4-6 pages and can be used as a download / handout.
Step 6: Create a “Landing-Page” website that can offer the 6-part video series, CD & “Free Report” to interested prospects.
Step 7: Create a 1-page sales letter for the free information offer.
Step 8: Create a full-color brochure for the free information offer.
Step 9: Create 2 multi-use postcards for the free information offer.
Step 10: Create 4 emails for the free information offer.
If you want the rest, just send me an email to lynndell@mailmasters.net and I’ll send the entire packet out to you.
