Not as an alternative to digital, but as a partner Just as fuel injection engines require both air and fuel to operate properly, so do marketing programs need the right mix of elements to fire on all cylinders. Working in partnership, digital and print can create the...
Marketers and business owners who communicate the same marketing message and image to every type of prospect are making a critical mistake. If you’re doing lead generation this way, you’re likely turning off many would-be clients. The marketing message...
USPS Board backs down on eliminating Saturday mail delivery. Although disappointed with this Congressional action, the Board will follow the law and has directed the Postal Service to delay implementation of its new delivery schedule until legislation is passed that...
Direct Mail Delivery Schedule This month the US postal service announced plans to implement a new mail delivery schedule beginning in August of 2013. This new schedule will maintain package delivery Monday through Saturday and limit mail delivery Monday through...
The USPS is rolling out new regs concerning folded self mailers this month. And per standard federal government, the rules can get pretty convoluted. Don’t get stuck with a design that is out of compliance with the new rules, you could risk paying twice the...
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