Building Customer Loyalty With Birthday Direct Mail
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
9 Reasons Why Holiday Cards Work
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it’s intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time,...
Stand Out Among Holiday Mail With These Tips
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Three Do’s and Don’ts if You are Considering Direct Mail Marketing
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
How and when you should actually use direct mail?
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
Recent News for Direct Mail From Plumb Marketing (Our Sister Company)
- Standing Out in the Neighborhood: How Direct Mail Services Can Spotlight Home Service Providers
- Digital Printing & Personalization: Your New Secret Weapon
- Make Your Nonprofit Shine on Colorado Gives Day with Direct Mail and Targeted Giving
- The Value of Greeting Cards & Calendars in Direct Mail Campaigns
- We Have the Right Paper for the Right Print Job
- Overcoming Digital Fatigue: Turning Ordinary Mail into Memorable Brand Experiences
- Impress Clients and Strengthen Your Brand with Corporate Gift Giving
- Tactics for Designing an Attention Grabbing Political Direct Mail Campaign
- Direct Mail Printing for Nonprofit Fundraising
- The Year of Campaign Triumphs