Recent News from Mail Masters
Three Do’s and Don’ts if You are Considering Direct Mail Marketing
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
How and when you should actually use direct mail?
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...
If Your Direct Mail Marketing Isn’t Working, This Could Be Why
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
9 Tips for Political Direct Mail Pieces We Should All Follow
These 9 tips explore best practices and tactics to run the most effective direct mail campaign possible. From audience and planning, formatting and design, timing and costs, this article digs deep into the strategy of running a political direct mail campaign, but the...
Direct Mail Still Works in 2019—How It Fits In With Integrated Marketing
Using many media channels to reach your customer is important “…but marketers should not overlook the proven and effective channel of the mailbox,” says Curtis Tingle, chief marketing officer at Valassis, a media delivery firm. Balancing different marketing avenues to...
Programmatic Direct Mail Drives Results
Programmatic direct mail programs usually involve a marriage of data, behavior based signals and automation to identify consumers with interest in a product or service. IN today's modern world, this technique has been somewhat limited to online advertising. But with...
16 Tips for Crafting a Powerful Postcard Campaign
Mike Rosen, president of consulting firm ML Innovations, Inc., admits he chucks a lot of direct mail into the trash. In a recent blog, he analyzes a successful piece of direct mail that halted that instinct and held his attention. The piece was a post card with no...
Join Us For Light The Night Cancer Fundraiser
Every 3 minutes, someone is diagnosed with blood cancer...you can help. Join us in bringing light to the darkness of cancer! We are forming a fundraising walk team for The Leukemia & Lymphoma Society's (LLS) Light The Night. Would you like to get...
Like direct mail’s results but not the upfront costs?
Direct mail costs can be planned and defined to improve return on investment.
Marketing Services in Denver: Direct Mailing for a Personal Reach
Benefits fo direct mail marketing.
How to Make Direct Mail Services More Cost-Efficient for Your Business
Direct mail has been an effective marketing medium for a very long time, and continues to be so even in this digital era. In fact, according to the Direct Mail Association Factbook, direct mail prompted a purchase in 65% of consumers in 2013. However, in spite of its...
Why Your Small Business May Need Direct Mail Services for its Survival
Good marketing strategies, many including direct mail marketing programs, is one reason why small businesses succeed.
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- We Have the Right Paper for the Right Print Jobby RJ Deneau on October 16, 2024 at 2:00 pm
At Plumb Marketing, we have access to hundreds of grades of high-quality paper through our extensive supplier network, perfect for our state-of-the-art digital and offset presses. This allows us to create exceptional marketing collateral and printed materials that help you stand out in the marketplace, all while meeting your deadlines. By outsourcing your printing [...] The post We Have the Right Paper for the Right Print Job appeared first on Plumb Marketing.
- Overcoming Digital Fatigue: Turning Ordinary Mail into Memorable Brand Experiencesby RJ Deneau on September 30, 2024 at 2:00 pm
Just as an email's subject line is crucial for grabbing attention, the envelope of a traditional mail piece plays a pivotal role: it needs to be compelling enough to be opened, read, and acted upon. Notifications from emails, chats, and message boards bombard us all day long. Each of them wants our attention, creating [...] The post Overcoming Digital Fatigue: Turning Ordinary Mail into Memorable Brand Experiences appeared first on Plumb Marketing.
- Impress Clients and Strengthen Your Brand with Corporate Gift Givingby RJ Deneau on September 17, 2024 at 3:55 pm
Over 90,000 people search for 'unboxing' on YouTube every month. Some unboxing videos have received over 10 million views! It’s true! And with a simple search, you can find lists of special days dedicated to just about anyone. Of course, there are the standard gift holidays like Christmas or Valentine’s, but there is also [...] The post Impress Clients and Strengthen Your Brand with Corporate Gift Giving appeared first on Plumb Marketing.
- Tactics for Designing an Attention Grabbing Political Direct Mail Campaignby RJ Deneau on August 28, 2024 at 3:00 pm
The 2024 Elections seem to be some of the most exciting, and divisive the US has faced. Americans are searching for information, and most of them trust what they receive by mail, regardless of their age. This means designing direct mail pieces that grab and keep their attention are more important than ever. Let’s [...] The post Tactics for Designing an Attention Grabbing Political Direct Mail Campaign appeared first on Plumb Marketing.
- Direct Mail Printing for Nonprofit Fundraisingby RJ Deneau on August 15, 2024 at 3:24 pm
Direct mail printing is one of the most powerful fundraising tools available today. Nonprofit organizations, churches, schools, community groups, and political campaigns can all leverage this cost-effective and impactful method to raise money for their causes. Why Should I Use Direct Mail in My Fundraising Efforts? The simplest answer is: because it works! In [...] The post Direct Mail Printing for Nonprofit Fundraising appeared first on Plumb Marketing.
- The Year of Campaign Triumphsby RJ Deneau on July 31, 2024 at 2:00 pm
This year marks a crucial election period in the US. Political campaigns at both local and national levels will strive to capture voters' attention with their messages. While televised ads and the growing influence of social media platforms play significant roles, what truly embodies the essence of a campaign? What can reach the right [...] The post The Year of Campaign Triumphs appeared first on Plumb Marketing.
- Digital Printing & Promotional Products: A Perfect Marketing Matchby RJ Deneau on July 16, 2024 at 7:04 pm
If you can dream it, it can be printed, thanks to digital printing technology. Businesses, both online and brick-and-mortar, B2B and B2C, have found digital printing makes consistent marketing strategies a reality. Artists and creators of goods also have used digital printing to increase their portfolios and reach a larger audience. Want to know [...] The post Digital Printing & Promotional Products: A Perfect Marketing Match appeared first on Plumb Marketing.
- Political Printing Plus Mailing Service Equals Resultsby RJ Deneau on June 26, 2024 at 3:00 pm
A political printing and mailing service can assist you in mobilizing your supporters to achieve your desired outcomes. Whether your campaign aims to raise funds, win an election, or increase awareness for a particular cause, consider utilizing high-quality printed political materials to support your efforts. Why Political Mailing Services Make Sense For most politicians, [...] The post Political Printing Plus Mailing Service Equals Results appeared first on Plumb Marketing.
- High Quality Printing: Offset Printing, Giclee or Lithography?by RJ Deneau on June 13, 2024 at 3:11 pm
If you're seeking consistent, high-quality printing results, offset printing might be the ideal solution for you. Whether you want to elevate your photography portfolio, print fine art on canvas, or reproduce artwork, offset printing is an excellent option. Used for decades, this versatile and popular method, combined with modern technology, is more effective than [...] The post High Quality Printing: Offset Printing, Giclee or Lithography? appeared first on Plumb Marketing.
- The Importance of Greeting Cards in Direct Mail Strategiesby RJ Deneau on May 27, 2024 at 12:00 pm
Greeting cards aren’t just for birthdays and holidays! In fact, for small businesses, adding them to their direct mail strategy reaps great rewards. The Value of Greeting Cards Greeting cards are personal, thoughtful, and brighten the receiver's day. They are a sign of relationship. Holiday cards tell the recipient they are being thought of. [...] The post The Importance of Greeting Cards in Direct Mail Strategies appeared first on Plumb Marketing.
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