Recent News from Mail Masters

Direct Mail Is a Trusted Source for Political Campaigns

Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...

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Direct Mail for Political Campaigns

Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...

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Create a Winning Strategy With Political Direct Mail

What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...

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Building Customer Loyalty With Birthday Direct Mail

How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...

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9 Reasons Why Holiday Cards Work

Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...

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Power of a Mailed Newsletter

The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...

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Stand Out Among Holiday Mail With These Tips

The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...

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Four Hooks for Mover Direct Mail

Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...

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RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)

The articles below first appeared on Plumb Marketing.

  • How to Track ROI for Your Direct Mail Campaigns
    by Yvette on March 19, 2025 at 3:00 pm

    Direct mail remains a powerful marketing tool, offering high engagement rates and a tangible presence that digital marketing cannot replicate. However, one of the most common concerns businesses have is how to track the return on investment (ROI) of their direct mail campaigns effectively. Fortunately, with the right tracking methods—including QR codes, personalized URLs [...] The post How to Track ROI for Your Direct Mail Campaigns appeared first on Plumb Marketing.

  • Direct Mail vs. Email: Why Both Are Essential for an Integrated Marketing Strategy
    by Yvette on March 5, 2025 at 6:56 pm

    In the ever-evolving world of marketing, businesses are constantly seeking the best ways to reach their audience. With the rise of digital marketing, many companies have shifted their focus to email campaigns, assuming that traditional methods like direct mail are obsolete. However, the most effective marketing strategies embrace both direct mail and email, leveraging [...] The post Direct Mail vs. Email: Why Both Are Essential for an Integrated Marketing Strategy appeared first on Plumb Marketing.

  • The Anatomy of an Effective Direct Mail Campaign
    by Yvette on February 19, 2025 at 3:00 pm

    In today’s digital age, it’s easy to overlook the power of direct mail. However, with the right strategy, direct mail can be a highly effective way to reach your audience, engage them on a personal level, and drive meaningful results while building a loyal customer base. Whether you're targeting new customers or re-engaging existing [...] The post The Anatomy of an Effective Direct Mail Campaign appeared first on Plumb Marketing.

  • Eco-Friendly Printing: How to Go Green with Your Direct Mail Campaigns
    by Yvette on February 5, 2025 at 4:50 pm

    Direct mail remains a powerful tool for businesses to connect with their audiences, but as concerns about environmental sustainability grow, marketers are rethinking their printing practices. Today, it’s possible to run effective direct mail campaigns while reducing your environmental footprint. By incorporating sustainable printing practices, eco-conscious materials, and thoughtful strategies, you can align your [...] The post Eco-Friendly Printing: How to Go Green with Your Direct Mail Campaigns appeared first on Plumb Marketing.

  • Top 5 Design Trends in Print Marketing for 2025
    by Yvette on January 22, 2025 at 2:00 pm

    As we enter 2025, print marketing continues to evolve, proving its relevance and effectiveness in an increasingly digital world. With fresh design trends emerging, businesses have new opportunities to make their direct mail and print campaigns more engaging, memorable, and effective. Let’s explore the top five design trends shaping print marketing in 2025 and [...] The post Top 5 Design Trends in Print Marketing for 2025 appeared first on Plumb Marketing.

  • Why Direct Mail Marketing Still Outperforms Digital Ads in the Age of Email Overload
    by Yvette on January 8, 2025 at 6:22 pm

    In today’s digital-first world, marketers have an overwhelming array of tools to reach their audience. Yet, amid the flurry of email campaigns, social media ads, and retargeting efforts, one traditional medium continues to stand out: direct mail marketing. Far from being outdated, direct mail offers tangible, personal, and high-performing benefits that cut through the [...] The post Why Direct Mail Marketing Still Outperforms Digital Ads in the Age of Email Overload appeared first on Plumb Marketing.

  • The Power of Personal Touch: Why Small Businesses Should Use Birthday Postcards and Direct Mailers
    by Yvette on December 30, 2024 at 2:00 pm

    In an age dominated by digital communication, the charm of a personal touch often gets lost. For small businesses looking to stand out, direct mailers like birthday postcards offer an invaluable opportunity to connect with customers on a deeper level. Unlike generic email blasts, a thoughtfully designed postcard arriving in the mail feels personal, [...] The post The Power of Personal Touch: Why Small Businesses Should Use Birthday Postcards and Direct Mailers appeared first on Plumb Marketing.

  • Standing Out in the Neighborhood: How Direct Mail Services Can Spotlight Home Service Providers
    by Yvette on December 13, 2024 at 7:00 pm

    Homeowners have endless choices when it comes to services like landscaping, outdoor kitchens, fencing, and hot tubs. So how can your business rise above the competition? The answer lies in personalization. Direct mail services allow home service providers to deliver targeted, customized messages straight to their audience’s doorstep. From showcasing your latest outdoor kitchen [...] The post Standing Out in the Neighborhood: How Direct Mail Services Can Spotlight Home Service Providers appeared first on Plumb Marketing.

  • Digital Printing & Personalization: Your New Secret Weapon
    by Yvette on November 25, 2024 at 7:49 pm

    Personalized digital printing can boost your conversion rate and build a more loyal customer base. In today’s tech-saturated marketing landscape, prospects are increasingly receptive to printed materials. Delivered via direct mail, in-person engagement, or a combination of both, these tailored prints enhance brand awareness and positively impact your bottom line. In today’s blog, discover [...] The post Digital Printing & Personalization: Your New Secret Weapon appeared first on Plumb Marketing.

  • Make Your Nonprofit Shine on Colorado Gives Day with Direct Mail and Targeted Giving
    by Yvette on November 15, 2024 at 4:46 pm

    If you are a nonprofit in Colorado, you have likely heard of Colorado Gives Day. This tool makes giving easier for donors (and usually new donors) to give to nonprofits, often with matching contributions. Giving Tuesday on December 3rd doubles donations, presenting an incredible opportunity to maximize your support through matched funding and strategic [...] The post Make Your Nonprofit Shine on Colorado Gives Day with Direct Mail and Targeted Giving appeared first on Plumb Marketing.

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