Recent News from Mail Masters
Direct Mail Is a Trusted Source for Political Campaigns
Trust is the name of the game in today’s political climate of ‘fake news’, and direct mail is seen as having the highest credibility among ad campaigns. Direct mail that drives readers online for more information is highly valued as voters want to learn and understand...
Create a Stellar Direct Mail Marketing Campaign in Five Steps
With the rise of the internet, the print industry declined. Phone books vanished, landing pages replaced flyers and direct mail slowed down. But it made a surprising comeback! As email boxes get filled with promotional junk, more consumers value a personalized,...
Direct Mail for Political Campaigns
Plumb Marketing sent nearly 16,000,000 pieces of direct mail for their clients in 2018. Surprised? Then you may not know the power of personal connections in today’s digital age. New studies show that direct mail is popular once again. It gets better engagement than...
Guess What’s Back in Style? Direct Mail! Here’s How to Use It
This article by the Small Business Administration says direct mail is hot again. It’s true. As digital marketing has become saturated, Millennials, as well as others, are looking at the attention grabbing, personalized, hand delivered communication that comes to their...
Create a Winning Strategy With Political Direct Mail
What if you could set a marketing plan in place, and then forget it as it automatically works as your focus on your political campaign? It’s not only possible, it’s necessary. In 2018, Plumb Marketing sent over 16,000,000 pieces of direct mail. We understand the in’s...
It’s Resolution Time! Get Customers in the Door With Direct Mail Advertising
With the new year comes our innate desire to make changes in our lives. For business owners who target these changes, this is a perfect time for a boost in advertising, and one of the most effective is direct mail. Attract more customers to your gym, health food...
Ready to Kick Off 2020 With a Stellar Automated Marketing Plan?
As the new year approaches many people consider what changes they want to implement when the calendar turns. Businesses do this as well – evaluating what’s working, what isn’t, and what fresh changes they can implement for greater results, whatever those desired...
Building Customer Loyalty With Birthday Direct Mail
How much fun is it to receive a birthday card in the mail? Isn’t it nice when a business acknowledges you on your birthday? Do you enjoy receiving a gift to feel special on your big day? So does your customer! Sending a direct mail campaign to your customers on their...
9 Reasons Why Holiday Cards Work
Greeting cards can be an important component to any great marketing retention program. The power behind this type of direct mail comes from it's intention. Greeting cards are usually sent in to let someone know you are thinking about them during a special time, such...
Power of a Mailed Newsletter
The Secret Weapon of Business Owners to Increase Revenue is the Newsletter…. but ONLY When You Do It Correctly. Regular, consistent communication with your past customers who already love you is critical to increasing your sales. Sales don’t just come from them coming...
Stand Out Among Holiday Mail With These Tips
The USPS has some suggestions for making your direct mail transform into high interest marketing pieces. 15 billion of pieces of mail were sent in the 2017 holiday season, and if you want to capture your prospect’s eye, these suggestions offer state-of-the-art ways to...
Four Hooks for Mover Direct Mail
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
RECENT NEWS FOR DIRECT MAIL FROM PLUMB MARKETING (OUR PARENT COMPANY)
The articles below first appeared on Plumb Marketing.
- Standing Out in the Neighborhood: How Direct Mail Services Can Spotlight Home Service Providersby Yvette on December 13, 2024 at 7:00 pm
Homeowners have endless choices when it comes to services like landscaping, outdoor kitchens, fencing, and hot tubs. So how can your business rise above the competition? The answer lies in personalization. Direct mail services allow home service providers to deliver targeted, customized messages straight to their audience’s doorstep. From showcasing your latest outdoor kitchen [...] The post Standing Out in the Neighborhood: How Direct Mail Services Can Spotlight Home Service Providers appeared first on Plumb Marketing.
- Digital Printing & Personalization: Your New Secret Weaponby Yvette on November 25, 2024 at 7:49 pm
Personalized digital printing can boost your conversion rate and build a more loyal customer base. In today’s tech-saturated marketing landscape, prospects are increasingly receptive to printed materials. Delivered via direct mail, in-person engagement, or a combination of both, these tailored prints enhance brand awareness and positively impact your bottom line. In today’s blog, discover [...] The post Digital Printing & Personalization: Your New Secret Weapon appeared first on Plumb Marketing.
- Make Your Nonprofit Shine on Colorado Gives Day with Direct Mail and Targeted Givingby Yvette on November 15, 2024 at 4:46 pm
If you are a nonprofit in Colorado, you have likely heard of Colorado Gives Day. This tool makes giving easier for donors (and usually new donors) to give to nonprofits, often with matching contributions. Giving Tuesday on December 3rd doubles donations, presenting an incredible opportunity to maximize your support through matched funding and strategic [...] The post Make Your Nonprofit Shine on Colorado Gives Day with Direct Mail and Targeted Giving appeared first on Plumb Marketing.
- The Value of Greeting Cards & Calendars in Direct Mail Campaignsby RJ Deneau on October 30, 2024 at 2:00 pm
Across both personal and business sectors, greeting cards and calendars have become staples of everyday life. Whether for seasonal celebrations, birthdays, special events, or simply to stay organized, people use greeting cards and calendars throughout the year. At Plumb Marketing, our digital printing and direct mail services make it easy to create personalized, customized [...] The post The Value of Greeting Cards & Calendars in Direct Mail Campaigns appeared first on Plumb Marketing.
- We Have the Right Paper for the Right Print Jobby RJ Deneau on October 16, 2024 at 2:00 pm
At Plumb Marketing, we have access to hundreds of grades of high-quality paper through our extensive supplier network, perfect for our state-of-the-art digital and offset presses. This allows us to create exceptional marketing collateral and printed materials that help you stand out in the marketplace, all while meeting your deadlines. By outsourcing your printing [...] The post We Have the Right Paper for the Right Print Job appeared first on Plumb Marketing.
- Overcoming Digital Fatigue: Turning Ordinary Mail into Memorable Brand Experiencesby RJ Deneau on September 30, 2024 at 2:00 pm
Just as an email's subject line is crucial for grabbing attention, the envelope of a traditional mail piece plays a pivotal role: it needs to be compelling enough to be opened, read, and acted upon. Notifications from emails, chats, and message boards bombard us all day long. Each of them wants our attention, creating [...] The post Overcoming Digital Fatigue: Turning Ordinary Mail into Memorable Brand Experiences appeared first on Plumb Marketing.
- Impress Clients and Strengthen Your Brand with Corporate Gift Givingby RJ Deneau on September 17, 2024 at 3:55 pm
Over 90,000 people search for 'unboxing' on YouTube every month. Some unboxing videos have received over 10 million views! It’s true! And with a simple search, you can find lists of special days dedicated to just about anyone. Of course, there are the standard gift holidays like Christmas or Valentine’s, but there is also [...] The post Impress Clients and Strengthen Your Brand with Corporate Gift Giving appeared first on Plumb Marketing.
- Tactics for Designing an Attention Grabbing Political Direct Mail Campaignby RJ Deneau on August 28, 2024 at 3:00 pm
The 2024 Elections seem to be some of the most exciting, and divisive the US has faced. Americans are searching for information, and most of them trust what they receive by mail, regardless of their age. This means designing direct mail pieces that grab and keep their attention are more important than ever. Let’s [...] The post Tactics for Designing an Attention Grabbing Political Direct Mail Campaign appeared first on Plumb Marketing.
- Direct Mail Printing for Nonprofit Fundraisingby RJ Deneau on August 15, 2024 at 3:24 pm
Direct mail printing is one of the most powerful fundraising tools available today. Nonprofit organizations, churches, schools, community groups, and political campaigns can all leverage this cost-effective and impactful method to raise money for their causes. Why Should I Use Direct Mail in My Fundraising Efforts? The simplest answer is: because it works! In [...] The post Direct Mail Printing for Nonprofit Fundraising appeared first on Plumb Marketing.
- The Year of Campaign Triumphsby RJ Deneau on July 31, 2024 at 2:00 pm
This year marks a crucial election period in the US. Political campaigns at both local and national levels will strive to capture voters' attention with their messages. While televised ads and the growing influence of social media platforms play significant roles, what truly embodies the essence of a campaign? What can reach the right [...] The post The Year of Campaign Triumphs appeared first on Plumb Marketing.
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