Four Hooks for Mover Direct Mail
Forty million Americans move every year. You can capture this eager, service-hungry audience with one or more of these four “hooks.” 1. Offer your potential clients an appropriate discount. New movers need cleaning supplies, fix-it services, a new automotive...
Three Do’s and Don’ts if You are Considering Direct Mail Marketing
Dear Millennials peeking at Snapchat and humming along to the Black Keys: Direct mail might seem like a dusty playground for Tyrannosaurus Rex, but it still has relevance. Yes, direct mail works—especially if you keep the 40/40/20 rule in mind. Forty percent of your...
How and when you should actually use direct mail?
William Shakespeare wrote, “Ripeness is all” in the fifth act of King Lear. Truly there is a “right” time to do most things. Direct mail is no different. Send your direct mail piece to the wrong demographic at the wrong time of year and you might spend good money and...If Your Direct Mail Marketing Isn’t Working, This Could Be Why
Your list, list broker, audience demographics, and ad content could all be culprits to an unsuccessful direct mail marketing campaign. This article gives great tips for creating urgency, reaching the right people and using tracking to help you continuously improve...
Recent News for Direct Mail From Plumb Marketing (Our Sister Company)
- 10 Mistakes to Avoid When Outsourcing Your Print and Direct Mail Services
- How to Track ROI for Your Direct Mail Campaigns
- Direct Mail vs. Email: Why Both Are Essential for an Integrated Marketing Strategy
- The Anatomy of an Effective Direct Mail Campaign
- Eco-Friendly Printing: How to Go Green with Your Direct Mail Campaigns
- Top 5 Design Trends in Print Marketing for 2025
- Why Direct Mail Marketing Still Outperforms Digital Ads in the Age of Email Overload
- The Power of Personal Touch: Why Small Businesses Should Use Birthday Postcards and Direct Mailers
- Standing Out in the Neighborhood: How Direct Mail Services Can Spotlight Home Service Providers
- Digital Printing & Personalization: Your New Secret Weapon